Digital marketing is becoming a prominent way of reaching targeted audience segments and making an impact. The instruments used in digital marketing campaigns offer measurable ways of communicating with the audience. Even better, most of these instruments (i.e. SEO and social media marketing) are accessible regardless of your budget and objectives.
Despite the fact that everyone is doing digital marketing these days, not all campaigns produce the best results. It is even sadder to note that the things hurting these digital marketing campaigns are mistakes that can be easily avoided. To help you make the most out of your digital marketing campaigns, we are going to discuss those mistakes (and how to avoid them) in this article.
Poor Landing Page Performance
The average internet users nowadays have an attention span of 7-8 seconds. If your site doesn’t load within that short window, users are more likely to move to another site. Having a slow-loading site is often the cause of high bounce rate and poor conversion.
This is an issue that can be avoided easily; it is an issue that should be dealt with before you start doing digital marketing. Having a well-performing site is a must and there are several ways you can achieve that.
You can start by optimizing the site itself for better performance. Streamlining the way elements are loaded, minifying HTML and CSS codes, and optimizing images for web use are some of the things you can do to get started. Using a capable hosting service is also a must. You can turn to hostingkingdom.com to find the best-performing hosting service for your site.
Generally Bad User Experience
As mentioned earlier, the user experience is very important. Users are more sensitive to disruptions and inconveniences than ever before, so you have to be extra certain that your site offers the best UX to maximize conversion.
When the checkout process takes too long to complete, for example, you risk losing up to 80% of potential customers. Shortening the checkout process by one step and making sure that users can complete their purchases with ease will help lower the number of dropped carts you get.
UX issues like bad navigation, an annoying popup on the landing page, and an overly-crowded layout are hurting your site too. Instead of getting high conversions, you will end up with high bounce rate if you don’t provide good UX to the users.
Unclear Call to Action
The last mistake you don’t want to make is also a simple one: the lack of a clear and concise call to action. After an extensive digital marketing campaign, you want visitors to make that purchase decision – or the decision to follow through with the desired action. The only way you can get that is by having a clear call to action that appeals to the visitors.
Digital marketing is only one part of the equation. For a digital marketing campaign to produce a high return on investment, you also need to avoid these simple mistakes and optimize your site for conversion.