For the 21st century, social network marketing is just the adaptation of word-of-mouth advertising, though others referred to it as internet marketing. In layman’s term, this is just the platform used by the advertisers for their marketing strategies. These platforms usually include blogs, social networks, wikis, online communities, and other online mediums. The popularity of these mediums worldwide made them viable options to sell products and services easily without incurring too much overhead costs.
Social media marketing can also be the process of advertising, selling and promoting philosophies, ideas, values and theories in a social environment by controlling its marketing potential. Besides having a good platform to spread your message, it also offers the benefit of attracting visitors to view your site and provides numerous points of connections or links to a lot of people all over the world.
The process works where internet marketers set up their page and then establish contacts that they need to ensure their interest by making updates once or twice daily. The marketer will have to adjust the site depending on the needs and wants of their contacts or visitors. These contacts or visitors ensure that you will have a good volume of traffic and once they share the internet marketer’s page with others, this will also result in more traffic.
The best thing about social network marketing is the fact that some platforms can be used free as opposed to paying millions in TV and other forms of media for advertising.