Hiring staff is probably going to be one of the first big steps that you take towards getting your small business off the ground and increasing company growth. Advertising your small business’ first job opening can be a nerve-wracking process, but the good news is that it’s easier than ever to get exposure for your job vacancy and attract a large and diverse number of applicants. The more applicants you have, the easier it will be for you to narrow down the ones you like for an interview. We’ve put together some top tips to help get you started on advertising small business job vacancies online.
Tip #1. Use Your Website
Many job seekers will go directly to company websites to search in the ‘careers’ section for any new vacancies that may suit them. Including a ‘careers’ page on your small business website lets people know that you’re willing to hire, even if there are no vacancies currently advertised. In addition to being another platform for finding potential new hires, including a careers section on your company website also makes for a more professional impression.
Tip #2. Advertise on Social Media:
Smart small business owners will likely already be utilizing the power of social media to connect with their customers and clients from all around the world. However, don’t just stop there – social media can also be one of the most useful tools in your box when trying to find new members of staff to join your team. You can use professional social networking sites such as LinkedIn, which matches users with jobs that they may be interested in based on their profile. Social media sites such as Facebook, Twitter, and Instagram are less commonly used for posting job applications, but can still be very useful.
Tip #3. Team Up with a Recruitment Site:
Today, most people look for a new job by going to trusted job recruitment sites. These sites pair up with employers to advertise jobs in several different industries and for all pay grades, so they’re the perfect opportunity to get your vacancy out there in front of individuals who are actively looking for a new role. For example, this RedLobster quick apply is posted on a popular job vacancy site.
Tip #4. Email Marketing:
Along with using email to let your clients and customers know about the latest products, services, deals, and news from your small business, you can also utilize it to advertise your latest job vacancies to interested applicants. To do this, it’s a good idea to spend some time advertising at job fairs or other events where you can compile email lists from people who’re interested in what your company can offer them. Then, keep them up to date via email about the latest vacancies and opportunities you are providing.
These are just some of the best ways to advertise small business job vacancies online. Do you use a method that we haven’t listed? All ideas are welcome – we’d love to hear from you in the comments.