For online businesses today, building a strong, active and engaged social media following is often a sure sign of brand success. Brands that customers can actively engage with on social media sites such as Twitter, Instagram, and Facebook are usually the ones gaining the most traction in a competitive online market. Thanks to online shopping, the point of sale has become an increasingly impersonal experience, so it’s no surprise that communication on social media has become more important than ever to customers who want a quick answer to their query. Read on for some of the best ways to engage with your followers on social media.
#1. Maintain a Rapid Response Time:
Being quick to answer any direct messages sent to you by your followers will help improve your reputation as a respected online brand. Clearly state your working hours where customers can expect swift answers to their direct messages and aim to send a reply within a few minutes of receipt. If you are getting a lot of messages from customers on social media, it’s certainly worth delegating this task to a social media management company or freelancers who can focus solely on getting back to messages.
#2. Stay Up to Date:
Along with information on the products and services that you sell, you should also provide your followers with information that they may be interested in. For example, if you sell designer clothing, aim to post at least a few times a week with tips and advice aimed at your target market, for example, help with looking after a designer coat or how to save money on their next pair of high-end shoes. Don’t just share your own content, either – you can share industry-related news from mirrordaily.com or other interesting websites in your niche.
#3. Ask Questions:
One of the best ways to get your customers really engaging with your brand on social media is to ask them a question. You could simply ask via a Facebook Status or tweet or create a poll so that users can vote for their answer. On Facebook, you can create a poll that allows your followers to add their own answers if they can’t find the one on the list. Asking as many questions as possible gives your followers a voice that is heard within your brand and ensures they feel they are a valued member of a community.
#4. Share Engaging Images and Video:
Keeping your social media posts as interesting as possible is essential for grabbing the attention of your users and encouraging them to engage, but they should also be visually appealing. Videos are a great way to grab the attention of your users whilst they scroll through their Facebook timeline, and engaging images can help your tweets stand out in the crowd. Use videos to show off your latest products or services, talk about upcoming deals or pair up with influencers for product or service reviews. A good social media management and marketing company can help you get the most from your engagement efforts.